XPLN Talk: Marketplace SEO for Brands
Better rankings and higher sales with on-page SEO
On-Demand | with Lisa Bleser from SEOCATION
Why is SEO for marketplaces so important? What levers are available in on-page optimisation? And how do automation and AI help with analysis? In this XPLN Talk, our experts explain all the important basics of how brands can get started successfully with marketplace SEO.
Greater visibility through top rankings
Marketplaces such as Amazon, Kaufland, ManoMano and others are important product search engines for online shoppers. But how can brands optimally present their products on these platforms and benefit from the algorithms?
High visibility brings conversions and sales. Achieving top organic rankings in the platform categories and search results for relevant search queries is therefore crucial for success. In this XPLN Talk with SEO expert Lisa Bleser from SEOCATION, we provide an overview of marketplace SEO for brands and show how product detail pages can be optimised in a targeted and data-driven manner.
We answer these questions in the XPLN Talk Marketplace SEO for Brands
- What is marketplace SEO and how does it differ from classic SEO for Google and others?
- Why is marketplace SEO so important for brands in D2C?
- How is a search engine structured and what factors influence it?
- What levers of on-page optimisation are available on product detail pages?
- How can product presentation on marketplaces be monitored automatically?
- How do I measure SEO success on marketplaces?
- How can I get started with marketplace SEO, what are the requirements and what are the first steps?
Look forward to an open discussion with practical tips on how to tailor titles, descriptions, bullet points, attributes, images and more to customer needs in the best possible way, creating a consistent brand experience.
Listen now and take your marketplace SEO to the next level!
The experts
