Product Range and Portfolio Analysis

Today, it requires tremendous effort to compare entire product ranges and draw the right conclusions to empower successful action. This is even more true when drilling down into specific categories. Which and how many brands do competitors have in stock? What about exclusive or best-selling products? Market dynamics and the level of competition are exploding at the moment – and with them, the amount of data that needs to be analyzed. To gain valuable insights for their product range design, product development and investment decisions, those in charge cannot afford to miss out on any relevant changes on the global market.

Looking at the competition’s entire product range as a whole yields valuable insights: When and how often does a product range change? What about the price structure and discount strategy? Which products are added, removed or left in place? Are there bestsellers, NOS or exclusive products that impact the entire product range? BENCHMARKER conducts high-frequency analyses of competitor data that reveal which products are particularly crucial to the competition, among other insights. Superior data quality and the support of experienced data consultants in interpreting the aggregated premium data ensures that your product range and investment decisions are on solid footing.