Gatekeeper

Manufacturers who allow others to distribute their brands need to ensure they retain maximum control. This is no small feat. E-commerce channels can multiply or radically change almost overnight, and the lack of transparency created by unauthorized retailers contributes to the loss of control. The appearance of counterfeit, white-label or exclusive products on the market constitutes as much of a threat to brand sovereignty as does rampant price dumping. GATEKEEPER counters this loss of control by detecting deviations of any kind and reporting them in an easy-to-interpret format. This substantive data provides a basis for brand protection in the realm of e-commerce.

When products are listed at less than the minimum advertised price (MAP), this is an excellent – but also dangerous – indicator of the status of a brand. This is why MAP and RRP monitoring are indispensable for brand manufacturers. However, exceptionally high data quality is also essential. GATEKEEPER reliably detects and identifies excessively discounted offers, unauthorized retailers and gray imports. By precisely tracking the extent and frequency of product listings that undercut the minimum advertised price, it provides premium data that brand manufacturers can rely on. Disproportionately affected products or categories instantly stand out and patterns become clear. Processes can be documented and recorded. Never before has brand protection been as essential as it is today – and never before has it been this simple.