Competitor & Price Intelligence:
From Insight to Benchmark
Understand how your brand really performs in comparison to its competitors. Use competitor prices, product data and range information to identify strengths, weaknesses, gaps and best practices.
XPLN offers brand-specific competitor benchmarking. Automatically monitor all your competitors' digital pricing and product range strategies in one place. Using price, product and product range data, you will gain a comprehensive view of the market across all relevant retailers, marketplaces and countries.
You see not only what is happening, but also why it is happening and where you can take concrete action. The result? More market share, better margins and full control over your digital shelf.
Our Competitor & Price Intelligence Modules
Use automated price and competitor monitoring to identify market changes early on and optimise your pricing strategies intelligently.
Compare product portfolios worldwide to identify gaps in your range, recognise market potential, and expand your range strategically.
Access high-quality price and product data directly from relevant online sources for your own analyses — it's accurate, up to date and reliable.
Deep Competitive Intelligence for brands: understand rivals & market trends
As a brand, you sell your products through a variety of retailers and platforms. At the same time, you often lack a complete overview of how your competitors are performing. Prices change daily; promotions are launched at short notice and new products appear and disappear. Meanwhile, your own product information is displayed differently by each retailer, and your rankings develop unpredictably.
This has real consequences. You lose visibility, box share, conversions and margins without knowing exactly where the leverage lies. This is precisely the area in which XPLN can help. The AI-powered platform creates market transparency at brand level and, for the first time, makes competitor benchmarking operationally usable, not just analytically.
XPLN systematically tracks your products' serious competitors, based on data and independently of subjective assessments. You can see which brands appear in relevant rankings, which price levels prevail, and which shipping and service models are most important. The comparison also includes factors such as delivery times, shipping costs, ratings and review quality.
Rather than receiving isolated individual assessments, you get a structured competitive comparison based on clearly defined criteria. This enables you to identify your competitors, understand why they are performing well, and determine where you can make targeted improvements.
Price Intelligence for brands: transparent, comparable and controllable
When it comes to competition, a crucial question arises: Where does your brand stand in terms of price? Not theoretically, but specifically by retailer, category, and competitor brand.
XPLN provides clarity on how many relevant competitors there are and how providers with comparable offerings are positioned in the market. You can view price indices by retailer, channel and country, and instantly identify where you are above or below the market level. Promotions and temporary price fluctuations become transparent, as do retailers who deviate from your recommended retail price (RRP) or defined price guidelines.
Our AI-powered platform reveals the factors that distinguish superior competitive offers and determine their performance. At the same time, it shows which market participants initiate price movements — both increases and critical downward pressure — and how these dynamics affect your position.
Assortment Intelligence for brands: strategic, robust, scalable
As well as price and content, the range of products you offer determines whether your brand grows or loses market share. With XPLN, you can analyse product features, performance data and price structures to increase your competitiveness and make informed decisions about your product range.
You can identify product range coverage for each retailer and category, and see where competitors are systematically expanding the depth of their product range. Missing SKUs, variants or relevant price and performance segments will become apparent. At the same time, you can monitor your competitors' new products and shifts in their portfolios before they impact your performance.
This allows you to answer key strategic questions based on data rather than guesswork. You can see whether your brand is under- or over-represented in a category, which competing brands are continuously gaining ground and where it is worth — or not worth — expanding your product range.
Flexible provisioning: data interface, GUI or dashboard
Different brands require different, flexible setups. The same applies to different teams, system landscapes and levels of maturity. XPLN adapts to your organisation, not the other way around. The choice is yours: pure data, ready-to-use interfaces or customised dashboards.
Option 1: PURE DATA delivery
If you want to retain maximum control over your analyses and decisions, XPLN will supply premium product, pricing and assortment data for your systems. This data is complete, structured and consistently high quality. There are no restrictions on the scope, history or granularity of the data. You can work with real-time, high-frequency data, which is crucial for dynamic markets and sensitive pricing decisions.
All data is provided across platforms and retailers and can be seamlessly integrated into existing BI tools, data lakes, pricing engines and internal applications. XPLN thus becomes a reliable, behind-the-scenes data source on which you can build your own models, reports, and decision-making logic.
This option is ideal for brands that have their own BI or data team, and that already have analytics or pricing systems in place. It gives companies full control over their data and enables them to link internal and external data.
The benefit lies in maximum flexibility. You can analyse, model and make decisions in a way that suits your organisation, based on reliable market data.
Option 2: GUI and dashboards straight away
Not every brand wants to, or is able to, process data itself. In such cases, XPLN provides ready-to-use interfaces that enable direct insight without the need for development.
Role-based dashboards provide e-commerce, pricing, sales and management teams with the exact view they need. Predefined benchmark views for prices, product data and ranges enable competitive comparisons at the touch of a button. Alerts, trends and changes in the market are automatically visible, eliminating the need for manual reports or Excel evaluations. At the same time, you maintain a consistent view across all retailers, countries and categories.
This option is ideal for brands that want to see quick results, empower teams without a data background, and implement competitor benchmarking in a scalable, operational way in their day-to-day business.
The advantage lies in speed. You can move from data to decisions much faster, creating alignment within the team without the need for additional tools or manual processes.