Digital Shelf Execution:
From Insight to Action
Optimise your product presentations and prices automatically using AI, market data and a cross-channel approach. Achieve greater visibility, higher conversion rates, stable margins and profitable growth.
What is Digital Shelf Execution?
Digital Shelf Execution means not only analysing product data, but also automatically optimising them. In a world where margins are shrinking, competitors are reacting faster and teams are reaching their limits, transparency alone is no longer enough. Brands need direct, data-driven measures that have an immediate impact on the digital shelf: higher-quality content, competitive prices and optimal placement – automatically, across channels and measurable.
Digital Shelf Execution therefore combines two dimensions:
- Digital Shelf Analytics: Full visibility of prices, content, ranking, availability and competition.
- Automated Action: AI-supported optimisation that automatically translates insights into action.
This is exactly where XPLN comes in, as Europe's leading platform for AI-supported digital shelf analytics and execution. Insights are not only made visible; they are automatically implemented.
Our modules for Digital Shelf Execution
With XPLN content is no longer manually maintained or selectively optimised, it is continuously improved based on data and supported by AI.
The result: consistent product presentation, better findability, a higher purchase probability, and significantly less manual effort — even with thousands or millions of SKUs.
With XPLN's dynamic pricing module, brands and retailers manage their prices strategically and automatically rather than reactively.
The result: less manual price research, faster response times to market changes, and a sustainable balance between sales, visibility, and margins — even in volatile global markets.
XPLN, the only European platform that combines insight and action
- Recognised by Gartner as the only native DSA provider in Germany, Austria and Switzerland
- Premium EU data quality and secure infrastructure
- AI-powered, from content to pricing, all on one platform
- Closes the gap between analysis and execution
Want to find out how Digital Shelf Execution and AI could elevate your e-commerce performance?
Get in touch for a personalised consultation – and uncover the specific optimisation opportunities for your business.