Mystery Shopper

Digital Shelf Analytics

Monitor product presentation and performance across all e-commerce channels – yours and your competitors' – with our Digital Shelf Analytics tool. Fully automated. For better brand protection, more sales and higher customer satisfaction.

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Regain control of the digital shelf

The number of digital sales channels is increasing, as is their relevance. This development promotes a loss of control over the presentation and positioning of your brand worldwide – a threat to brand image and performance.

The problem: Manual monitoring and analysis of the digital shelf is tedious and slow. Insights into product availability, quality of product presentation, pricing and promotions, and rankings and ratings are spotty at best. A comparison with competitors multiplies the effort.

The solution: automate data collection, preparation and analysis with our intelligent Digital Shelf Analytics software with PIM integration.

This allows you to maintain an overview of your entire product portfolio at all times. You react quickly to errors and continuously optimize product content and data on marketplaces. In this way, you create a consistent shopping experience and stay one step ahead of the competition.

Effective brand protection

Identify and respond quickly to errors in the presentation of your products (title, description, images and videos, price, attributes, brand, etc.). Protect your brand through consistent, high-quality product presentation.

Maximum product availability

Your products are not listed or out of stock? Get real-time alerts about problems and take action before you lose sales.

Increase sales and margins, reduce costs

With helpful product content, top-notch presentation, and clever promotions and pricing strategies, you can increase your sales, achieve high margins, and avoid returns.

High rankings

Where do your products rank in organic and sponsored search for important keywords? Where is your competition? And what makes the difference? Generate more visibility for more sales.

Seamless data integration

By integrating your PIM system, you can optimize content efficiently. For this purpose, we work intensively with Informatica, Contentserv and Akeneo.

Competitive analysis through AI matching

Analyze the digital shelf of competing brands using AI matching and optimize your offering specifically to strengthen your competitive position.

Time for strategy

Free up resources for value-added, strategic tasks. Grow faster with automated monitoring and alerting, and strengthen your competitive position without increasing costs.

Best customer experience

Identify open customer needs or issues through customer reviews and improve the customer experience. This minimizes purchase risk and returns.

The entire digital shelf at a glance

With our MYSTERY SHOPPER, you won't miss a thing: availability, NOS and out-of-stock, product content, pricing and promotion data, rankings and reviews. On all channels. Without limits. Automatically. And: Monitor competitor offers for the ultimate decision support.

Digital Shelf Analytics – the key to continued e-commerce growth

Digital Shelf Analytics is the missing piece in your system that enables further growth. It provides the feedback channel from the sales channels into your PIM system. It creates a seamless, closed-loop process for creating, publishing, presenting, and optimizing your products and offerings.

Even small mistakes can kill big sales and damage your brand. You can't rely on your products being presented the way you want them to be by marketplaces and merchants. With our MYSTERY SHOPPER, you can uncover optimization potential in the digital shelf and provide retailers with targeted support. Uncompromising data quality is crucial for your decision-making reliability.

With AI product matching, you can also analyze the entire digital shelf of your competitors. Integration with your PIM system from our partners Informatica, Contentserv, Akeneo and others completes the circle. Create efficient, end-to-end digital processes – including automated optimization of your content.

MYSTERY SHOPPER includes features from our cartridges GATEKEEPER, LIVE TRACKER and JUDGMENT DAY. Depending on your individual use case, you can apply the comprehensive digital shelf analytics package or just individual modules. Please feel free to ask for an individual quote.

A woman holds a tablet with a dashboard of XPLN's MYSTERY SHOPPER software solution

Would you like a taste?
We will show you data-based possibilities for increasing your performance in e-commerce: in a free and non-binding demo. We will also be happy to use your own data for the demonstration.

Request a demo now

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