From retail store to multi-channel retailer – SPIELE MAX customer talk
Andreas Kuss, E-Commerce Manager at SPIELE MAX, gave an exciting insight into the evolution of the toy chain store over the last decades.
“From retail store to multi-channel retailer” was the name of the presentation at the K5 digital. Andreas Kuss, E-Commerce Manager at SPIELE MAX, gave an exciting insight into the evolution of the toy chain store over the last decades.
As a result of the pandemic reduction regulations in July, the K5 Future Retail Conference could only be held digitally this year. Lucky for you, because this presentation is now available as video on demand here.
In his 30-minute presentation, Andreas Kuss focuses in depth on the pricing of the multi-channel retailer. With over 64 branches and sales of over 110 million euros, the toy retailer is strategically focusing on the expansion of channel-specific pricing and continues to develop its product range with the MARGIN MAXIMIZER software solution.
In addition to project and practice experiences in the area of dynamic pricing, in e-commerce as in store space, the presentation provides valuable insights into strategic pricing in the omni-channel.