Gartner Recognises XPLN in 2025 Market Guide for Digital Shelf Analytics — The Sole Germany-Headquartered DSA-Native Provider

XPLN has been listed as a representative provider in the current Gartner "Market Guide for Digital Shelf Analytics". Our inclusion confirms the strength of our technology and our relevance in the global Digital Shelf Analytics landscape. As the only DSA-native company headquartered in Germany to be listed, we’re proud to help shape the data-driven future of digital retail from Europe.

DSA: From Insight to E-Commerce Command Centre

Today, Digital Shelf Analytics goes well beyond simple monitoring—it has become the nerve centre of data-driven decision-making in e-commerce. According to Gartner, DSA solutions deliver actionable insights into how products are presented and perform across third-party sales channels such as online marketplaces and retailer websites. This includes data on pricing, availability, visibility, product ratings, content quality, and competitor activity.

While traditional tools typically stop at reporting, XPLN goes further—turning insights into action.
Our platform is more than a passive data source: it’s an intelligent, automated, and scalable decision-making engine that empowers brands to act swiftly and strategically.

Why choose XPLN?

What sets us apart is our in-depth market knowledge and our approach to understanding DSA solutions as actively controllable tools, rather than just analysis tools. With our MYSTERY SHOPPER DSA-solution, we monitor hundreds of digital sales channels worldwide—including Amazon, Zalando, OTTO, Walmart and Temu. Our systems deliver precise, AI-generated action recommendations for brand manufacturers and retailers in real time, with an uncompromising focus on impact.

Closed-Loop Product Experience Management (PXM)

What sets DSA at XPLN apart? We create closed feedback loops.

Our AI doesn’t just identify content errors or areas for improvement—it automatically corrects them. Thanks to standardised integrations with PIM systems, our optimisation signals flow directly back into your content ecosystem and apply changes autonomously.

The outcome: greater product visibility, improved conversion rates, and fewer returns.

Smarter Retail Media, Sharper Results

According to Gartner, the optimisation of retail media networks (RMNs) is one of the most important trends in the DSA market. Our platform provides the necessary contextual data for precise targeting—based on price trends, stock levels, competitive activity and advertising impact. This enables our customers to measurably increase their ROAS.

Agentic AI in Retail Operations

Gartner forecasts that autonomous AI agents will fundamentally transform the DSA landscape—and XPLN is already leading the way. Our multi-agent systems are actively taking on tasks such as content management, price tracking, and competitor monitoring—working proactively, learning continuously, and operating based on intelligent rules.

Gartner confirms: DSA becomes strategic

The latest Market Guide highlights the rising strategic importance of Digital Shelf Analytics within Product Experience Management.

For companies selling through third-party platforms, DSA delivers value across multiple areas—from improved content governance and more effective price management to stronger advertising performance and robust competitor analysis.

XPLN’s inclusion as a representative vendor in this context reflects the depth of our technology, the breadth of our market coverage, and our commitment to innovation.

German Engineering, Global Impact

“For us, DSA isn’t just a market – it’s a mission,” says Sebastian Klumpp, CEO of XPLN.
“Our inclusion in the Gartner Market Guide confirms this: we don’t just deliver technology—we empower brands to take control of digital commerce and succeed. And we do it from right here in Germany.”

The Market Guide highlights vendors that go beyond data collection to automate meaningful action—through PIM integration, agentic AI, and retail media connectivity.

XPLN meets all these criteria—and does so with European-grade data protection, a modular platform architecture, and a commitment to scalable excellence.

About XPLN

XPLN is a Stuttgart-based technology platform specialising in Digital Shelf Analytics. We support brands and retailers around the world in understanding, optimising, and managing online retail in real time.

Our AI-driven platform analyses, benchmarks, and automates commercial decisions across the entire digital customer journey.

About Gartner

Gartner, Inc. is a leading research and advisory firm specialising in business and technology. The company delivers research reports, hosts industry conferences, and offers advisory services to support clients in making informed, strategic decisions.