Case Study: Klosterfrau
Full data power for the traditional brand: How more transparency strengthens online trade
Preserving the historically grown brand image through optimal presentation in online retail. In our case study, you can read how the Klosterfrau Healthcare Group succeeded thanks to XPLN.
Extract from the case study:
The more extensive the company's own range, the more difficult it is for brands to achieve transparency in online retailing and to know what is happening at which point with which product. Given its size and product portfolio, the Klosterfrau Healthcare Group thus needed a far-reaching overview of the active environment and the multitude of channels on which its products are sold – and of each individual product there. It was initially unclear what the presentation of the brand and its products by online retailers looked like.
The essential questions were:
- Which retailers offer the products?
- Through which portals, platforms, stores?
- Which products are offered?
- What prices are charged for which product?
- What does this look like for the competitor products?
Elementary information for the Klosterfrau Healthcare Group to understand price movements and correlations – for example, to be able to compare them with seasonal developments such as the hay fever or cold season. And to derive insights for further pricing and visibility measures.
Until then, the company had relied primarily on its own empirical values. However, it was clear to those responsible that they needed well-founded figures, data, and facts for a targeted approach, and that this could hardly be done manually.
The Klosterfrau Healthcare Group was therefore looking for a suitable solution partner who could meet these challenges automatically and with the appropriate data quality, and after some research they became aware of XPLN.
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