Premium Price and Product Data History

All the things you could do if you only knew what happened in the past becomes painfully clear when this information is unavailable. Brands and retailers who are just getting started with the automated collection of price and product data often face long wait times until they can start to learn from past developments. Which is a shame, because findings based on long-term observation provide unique value to retailers – especially when it comes to pricing and discount strategies for special occasions or seasonal sales events. Manufacturers are also empowered to set prices with greater confidence if they know the trajectory of their products or comparable ones in recent years. This is precisely what DELOREAN does: It allows you to look into the data past to inform the future.

We all understand the importance of learning from the past. Unfortunately, this usually only works for events of general relevance. Historical price and product data have yet to appear in history books. If you want to look into the past, you have to rely on anecdotes or accidental finds. DELOREAN does something you can only accomplish in the digital space: It generates an overview of past data and instantly uncovers valuable long-term developments. How did products and prices fare in relation to specific historical events? What did your competitors do in the past? With DELOREAN, you no longer have to start at zero – or rely on speculation. On the contrary: Important decisions can immediately be based on real insights from the past.